The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

18Oct/095

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

ISBN13: 9780137152223
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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Product Description

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”

--Sheryl Sandberg, Chief Operating Officer, Facebook

“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”

--David Mather, President, Hoovers, Inc.

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.

Join the conversation--www.thefacebookera.com.

Fan the book--www.facebook.com/thefacebookera.

Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!

Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.

Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
For companies of all sizes, in all industries--and business functions ranging from marketing to operations
By Clara Shih, creator of Faceconnector, the first business application on Facebook

Learn how to…

Understand how social networking transforms our personal and professional relationships
Why social networking will have business impact comparable to the Internet
Use online social networks to hypertarget your customers
Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
Define and implement your optimal social networking brand strategy
Ask the right questions, set the right goals and priorities, and execute on it
Implement effective governance and compliance
Understand and mitigate the risks of social networking/Web 2.0 initiatives

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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Tagged as: Facebook, Products*, Sell, Social Networks Leave a comment

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Clifford M. Baum
October 18th, 2009 - 17:17

This is a very interesting read–it’s clear sites like the Facebook and Myspace are still a largely untapped resource for business networking. This book is a good starting point to understanding that potential. Don’t get left behind!
Rating: 5 / 5
Steve Garrity
October 18th, 2009 - 19:14

This is one of those few books that balance a nice introductory explanation with actionable ideas…if you’re not very familiar with social networking, you’ll get all you need to know from this book to get started; but if you already use Facebook/Myspace/etc, skip the first section or two and you’ll still find it useful.

Oftentimes books like this tend to get out of date quickly–anything written about the web runs that risk–but happily, the book also manages to address enough fundamental concepts that it should stay viable for a long time…excellent read!
Rating: 5 / 5
C. Johanson
October 18th, 2009 - 21:48

Sometimes you come across a techy trend book that is written by a complete outsider and couldn’t be more inaccurate. Other times, you come across a book like the “Facebook Era”, where the expert in the field imparts her knowledge in digestible and easily parsed chunks. You couldn’t ask for a better guide to the intersecting world of enterprise and social than the person who’s at the forefront of it in Silicon Valley and the entire tech community. Clara Shih meticulously captures her in-the-field knowledge in this book, and any executive who aims to keep their company abreast of the latest developments will find valuable guidance in her words.
Rating: 5 / 5
Jennifer
October 18th, 2009 - 23:14

I read this book from cover to cover I learn a lot about Facebook. I became sorta addicted to Facebook. After four weeks I had to find a way to block facebook. Right now I downloaded this program [....]to help me with my addiction ;-(
Rating: 5 / 5
foobar
October 19th, 2009 - 00:59

This book is full of no-nonsense tips & tactics for leveraging social media and web 2.0 for business success. It makes a great gift for anyone who is wondering whether all this change is going to affect them or their business (hint: it will, so they’d better get ready).

Overall, very enjoyable, accessible read.
Rating: 5 / 5